During the period I worked for Ab-InBev, one of the most significant challenges that I have faced was being responsible for creating the first Beer advent Calendar project for Casa de la Cerveza store in Chile. This kind of product already existed in Europe, is a kind of traditional beer pack sold by Saveur Bière, an Ab-Inbev ecommerce business in France. They wanted to bring the project to South America, and we were the first business to introduce it here.
One of the big challenges was creating a product from scratch with a completely unknown concept for the consumers in Chile, it should be the big bet of the store for that Christmas. Another challenge was creating a new user interface inside the Casa de Cerveza store to sell it. It was supposed to be a special product in our portfolio and have a special product page too.
I didn’t have any previous content to use or a creative direction from Ab-InBev. So it was a big creative challenge.
We had a very short time to build the product from zero, including all the digital and print assets to make it real. We had just one and a half months to create everything with a small team. First we started by doing some research to understand how this product could really fit in the Chilean market. We mainly wanted to provide a fun and interesting beer discovery experience and a desirable product. Having it in mind, I started a deep dive in the beer world, to create a good storytelling to drive the print package art direction and the user interface design as well.
Some assets for social media, we produced the video for 3 different formats: 1080x1920, 1000x1250, 1080x1080.
Some videos of the final box.
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